Meet Lola: Booking.com's AI Agent Built to Plan and Book Trips End to End
A new AI agent can book trips, concert tickets, restaurants and more.
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- Tom Thornapproved 29 September 2026
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Booking.com has unveiled an AI travel agent called Lola, according to Engadget. The tool is designed to manage a range of bookings on a user's behalf, including trips, restaurant reservations, and concert tickets, Engadget reports.
The launch comes as AI agents — software systems that can take actions autonomously rather than simply respond to questions — move from research settings into consumer products. Wired has reported that AI agents are on the verge of entering the workforce at scale, with organisations and institutions described as largely unprepared for the shift.
Details about Lola's underlying technology, pricing, and geographic availability have not been confirmed in available reporting as of writing. The scope of what the agent can book beyond travel, dining, and events also remains unclear from current sources.
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